Work
Experience
2022 - Present
OhmniLabs - Marketing Director
OhmniLabs is a silicon-valley robotics company. As the head of marketing I lead all communication and lead-generation campaigns.
2021 - 2021
retrain.ai - Senior Director of Marketing
Lead the company B2B marketing activities, including brand strategy and messaging, lead generation and growth channels, content creation, PR, and events execution.
2018 - 2020
U-tron Automated Parking Solutions - Marketing Director
Led company B2B marketing. Responsible for multi-channel demand generation channels. Developed and deployed marketing automation processes, using Salesforce and Pardot.
Managed deployment of a strategic rebranding process, including the launch of a new brand, website, and collaterals.
2015-2017
011 Global - VP of Marketing
Managed the B2C demand generation channels, including PPC, Social Media, SEO and email marketing campaigns and website content.
Education
Northwestern Kellogg | Executive Education
Advanced Digital Marketing Strategies - Data, Automation AI & Analytics program
Tel Aviv University | Master's Degree
Master of Business Administration (MBA). Major field - Marketing.
Tel Aviv University | Bachelor's Degree
B.A. in Economics and Management
Skills
& Expertise
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Go-to-market strategy
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Digital marketing
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Marketing automation - Pardot
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PPC campaigns - Google, Linkedin, Facebook
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Marketing strategy
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Lead Generation
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Email marketing
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Lead nurturing
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Branding
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Search Engine Optimization
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Website CMS management
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ICP analysis and messaging